Interpreting the brief

The brief states that the client is the BBC and continues to give the context that BBC Three and BBC England are going to be collaborating to launch something called Northern Voices. This means that in terms of research I will be looking into the core values of the BBC and what kind of programmes they show along with research into what programmes BBC Three shows and the timeline of how they went from being on TV to only being available online and so on. Another thing to look into is Northern Voices such as what it is and why it is relevant to this project. This is all relevant to help find out who I will be creating my final product for and give me a better idea on how to make it suitable for the BBC.

The brief then states that the requirement for this project is to create a 'short documentary film'. Already knowing that this entire project is based on culture in the digital age that helps narrow things down immediately. So the baseline ideas are to possibly interview people on how technology has effected them and how they've seen it change over time along with how I feel about that etc.

The next thing shown in the brief is that the target audience is young people, specifically ages 16-24. Since this is about culture in the digital age and is the age group that we as students are this demographic makes a lot of sense and makes it a lot easier to target them. I will do further research to find out who my audience are in more detail by doing a survey when I get to that point in my research.

Further into the brief the requirements are explained in more detail and it states that there will be a number of workshops to help us to develop skills to then make this documentary which is then stated to be 10-15 minutes long.

There are a number of ways listed in which inspiration can be found. the list just being a few examples but from looking at it I feel that looking at my own experiences and looking at how the digital am effects music will be the way to go for me as this is something that I am interested in and I feel that I could represent this well.

The purpose of making this product from my understanding is to encourage young people to think about the impact of  the 'digital age. The aim is to make people think about how technology effects our everyday lives and how it effects society as a whole in the modern day and possibly how it has changed over time.

The purpose of this was to read through the brief and get an understanding of what I have to create along with the criteria I need to meet. It also helps document my initial thought on the project.