Client Research
BBC
The BBC (British Broadcasting Corporation) was founded on the 18th of October 1992 by Lord John Reith. John Reith came up with the three Reithian principles which the BBC still use today, these principles are to inform, educate and entertain and shows can use one or all of these principles.
The BBC always put their audience first and this is shown by the fact that they only advertise their own shows, the reason for this is that the BBC is funded by TV licenses which everyone who has a TV and watches television such as the BBC or ITV has to pay for one. TV licenses cost £159 a year and that is how they get their money making there not be a need for advert that gain them revenue and it makes the experience of watching the BBC more enjoyable.
Due to government regulations the BBC cannot compete with other broadcasters for the same audience meaning that the BBC has to appeal to a more niche audience for example with strictly come dancing, ballroom dancing is a very niche form of entertainment so there isn't a concern about them stealing audiences from other big channels.
Ofcom and BBFC are the two regulators for the BBC. Ofcom is the main communications regulator in the UK, they regulate TV, radio and on demand services. Ofcom is also in charge of any complaints sent in about things shown on the BBC that the public believe are not appropriate or do not fit under the BBC's purposes and values.
BBFC stands for British Board of Film Classification
Another fact to point out is the communication act of 2003 in which Ofcom created the watershed. The watershed is a time in which more inappropriate content such as shows with swearing or sexual references can be shown after. The watershed starts at 9pm and ends at 5am as these are the average times that younger viewers would be in bed and so wouldn't see this content.
The five public purposes of the BBC are important to keep in mind because they talk about what the BBC stands for and what kind of content they should be releasing to the public.
There are five public purposes for the BBC which are:
- - To provide impartial information to help people understand and engage with the world
- - To support the learning of people of people of all ages
- - To show the most creative, high quality and distinct output and services
- - To reflect, represent and serve diverse communities across the United Kingdom and ,in doing so, support the creative economy
- - To reflect the United Kingdom, its culture and values
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