Client Research

 

BBC

The BBC (British Broadcasting Corporation) was founded on the 18th of October 1992 by Lord John Reith. John Reith came up with the three Reithian principles which the BBC still use today, these principles are to inform, educate and entertain and shows can use one or all of these principles.

The BBC always put their audience first and this is shown by the fact that they only advertise their own shows, the reason for this is that the BBC is funded by TV licenses which everyone who has a TV and watches television such as the BBC or ITV has to pay for one. TV licenses cost £159 a year and that is how they get their money making there not be a need for advert that gain them revenue and it makes the experience of watching the BBC more enjoyable.

Due to government regulations the BBC cannot compete with other broadcasters for the same audience meaning that the BBC has to appeal to a more niche audience for example with strictly come dancing, ballroom dancing is a very niche form of entertainment so there isn't a concern about them stealing audiences from other big channels.

Ofcom and BBFC are the two regulators for the BBC. Ofcom is the main communications regulator in the UK, they regulate TV, radio and on demand services. Ofcom is also in charge of any complaints sent in about things shown on the BBC that the public believe are not appropriate or do not fit under the BBC's purposes and values.

BBFC stands for British Board of Film Classification

Another fact to point out is the communication act of 2003 in which Ofcom created the watershed. The watershed is a time in which more inappropriate content such as shows with swearing or sexual references can be shown after. The watershed starts at 9pm and ends at 5am as these are the average times that younger viewers would be in bed and so wouldn't see this content.


The five public purposes of the BBC are important to keep in mind because they talk about what the BBC stands for and what kind of content they should be releasing to the public.

There are five public purposes for the BBC which are:

  • - To provide impartial information to help people understand and engage with the world
  • - To support the learning of people of people of all ages
  • - To show the most creative, high quality and distinct output and services
  • - To reflect, represent and serve diverse communities across the United Kingdom and ,in doing so, support the creative economy
  • - To reflect the United Kingdom, its culture and values
The BBC values are:
-Trust is the foundation of the BBC. We're dependent, impartial and honest
-We put audiences at the heart of everything we do
-We respect each other and celebrate our diversity
-We take pride in delivering quality and value for money
-Creativity is the lifeblood of our organisation
-We're one BBC. Great things happen when we work together

BBC Three

BBC Three was launched on the 9th of February 2003 and was set to air from 7pm to 4am every day. In February of 2016 the decision was made to take BBC Three off of the TV and make it a part of their streaming service, BBC iPlayer. However, after 6 years, in February of this year it was decided to bring BBC Three back to the TV.

Their target audience has always been younger people, specifically between the ages of 16 and 34, so they air shows that would cater to said age group.
Shows that people of this age group would enjoy tend to be things that can only be shown after the watershed which is why shows only air on the channel from 7pm onwards and the more inappropriate shows only playing after the watershed.

An example of ones of these shows is 'Rupaul's Drag Race'. It's a show that a lot of people in BBC Three's target age range enjoys and it is the show with the biggest audience thus bringing the views in which is very important and is what keeps the show going.

Northern Voices

BBC Three and BBC England decided to collaborate to create Northern Voices which is highly documentary based project aimed at 16-24 year olds. The purpose of this is to find and help encourage young talent.

The outcome so far has included shows such as 'bricking it' and these creations show what people of this age group do and the impact they have.


The purpose of doing this research is to become familiar with the BBC and the kind of content that they create and release. This has helped me to get a better idea on how to create my documentary and what content works for the channel.

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